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The framework · United Kingdom01 / 06

Our commitments fit on one page.

Here it is.

What we guarantee, what we refuse, what we protect — and what we do not promise. It is all written here, before you sign.

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02 / 06
What we guarantee

Four guarantees.

Written, dated, kept.

The volume of prospects is defined in the contract, before day one.

In practice: if we don’t deliver it, you are refunded pro rata to the missing prospects. The rule is written — it is not negotiated after the fact.

Every meeting delivered is confirmed and prepared.

In practice: if the decision-maker doesn’t show up, the meeting is replaced — and you are not billed for it. No proof required, no discussion.

We accept a case only if the forecast proves at least three times our fee in margin for you.

In practice: this threshold governs our own engagement. Below it, we decline — that is the rule that aligns our interests with yours.

No decision without an explanation.

In practice: every verdict — Go, Conditional Go or No-Go — is delivered in person at R2, figure by figure, sources included. You leave with the document and its reading.

When we say no03 / 06

Refusal is part of the method.

Six cases out of ten pass the test. The other four receive the same study, and the reasons — candidly laid out. A refusal is always reasoned; it never humiliates.

What can close the door

A revenue potential that can’t be proven. An absorption capacity that can’t keep up. A growth ambition that isn’t there. And, sometimes, a working relationship that doesn’t look healthy — our business charter says more.

If you disagree

The verdict is open to debate — that is why it is delivered in person. Every assumption can be challenged at R2, backed by figures. And a No-Go is never final: consolidate what the report named, and the case retakes the test.

What is billed, and why04 / 06

A qualified meeting is defined before — never after.

The definition is set in the contract, the same for every case. It protects both parties: you know what you pay, we know what we owe.

The criteria
A decision-maker — or their direct contact — involved.
An expressed intent to learn more about your services.
Valid, verifiable contact details.
A reachable contact for what follows.
The billing rules
A meeting booked by our team and matching the criteria is qualified — therefore billable.
Without written feedback from you within 48 h after the meeting, it is deemed qualified.
If you continue the process — another meeting, a follow-up by phone or email — it is deemed qualified.
A meeting postponed twice at your doing is deemed qualified.

In case of disagreement, a challenge is possible. It is arbitrated on the criteria opposite, objectively — and the decision is reasoned.

Your side of the contract
Follow up with every prospect within 48 business hours.
Give your written feedback within 48 h after each meeting.
Implement the recommendations validated together at W1.

The net delivers prepared decision-makers. The sale plays out in your hands — fast.

What we protect05 / 06

Discretion is the rule. For you too.

No client named, no logo shown, no case study published: what we apply to our clients holds from your very first contact.

Your data serves one purpose

To produce your report. They are neither resold, nor shared, nor used to pitch you anything else. FADP compliant.

Your move stays invisible

No one will learn that you took the test — not your competitors, not your market. The verdict is yours.

Verification exists, within a framework

Our clients answer live the prospects who have taken the test — under a confidentiality agreement, at their convenience. Proof without exposure.

Our stance, in full →
06 / 06
What we do not promise

An honest framework states its limits too.

We do not promise a revenue figure. No one seriously can — which is precisely why it all starts with a discounted forecast, and with a verdict that can be no.

We do not promise results without you. The meetings arrive prepared; the conversion plays out in the room, and it is yours. The conversion method handed over with each case is there for that.

What we do promise, on the other hand, is written above — and every promise has its mechanism.

A framework that promises everything protects nothing

The framework is set. Test what it protects.

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